At DuGut™, we believe that our consumer behavior is the solution for almost every problem we have in our world. After all, it is our most characteristic attribute.
If even a fraction of our consumer spending could help solve Climate Change, Inequality, and Poverty; the impact would be enormous.
A new breed of conscious consumers… Gen Y&Z are already driving brands to practice responsible business and they makeup 59% of the world’s population.
We believe that REAL Action is the key to change. We only support organizations that take direct action such as cleaning a pound of plastic out of the ocean, planting a tree, obtain carbon credits or send a poor kid to school!
WE ALL HAVE A ROLE TO PLAY
Climate change and COVID-19 are two very different challenges, but they do have some key things in common. Both are global - they do not respect national boundaries - and both require countries to work together to find solutions.
The global community has shown that it can act to address a crisis, with governments, businesses and individuals taking measures and changing behaviours in response to the pandemic. When we work together, even small personal actions when put together, like physical distancing, can make a big difference, helping us to overcome huge challenges.
In a crisis, we must protect the most vulnerable. Young people around the world raised their voices on an unprecedented scale, asking adults and leaders to protect them from climate change. Now they are showing solidarity with the older members of society, who are more vulnerable to the virus, by helping to stop the spread. This kind of intergenerational solidarity is what solves crises.
Both climate change and the COVID-19 pandemic require us to listen to experts, to unite behind the science and not play politics with people’s lives. This means responding to the challenge at the appropriate scale and treating a crisis like a crisis with the urgency that’s needed. We can all play a part in spreading accurate facts and science, countering the misinformation that puts lives at risk.
A good education is one of the most valuable tools we have, because it provides children and young people with the skills and knowledge, they need to create a better tomorrow. We can help them use this time at home to build their strengths, their creativity, and their desire to confront any challenge. To children and young people everywhere: Keep learning and keep raising your voices!
Gen-Z, the largest generation, constituting 32 percent of the global population
Source:
Forbes
62 percent of Generation Z, prefer to buy from sustainable brands
Source:
New York Post
Gen-Z believe companies should address urgent social and environmental issues.
Source:
Cone Communications
More than 90 percent of CEOs state that sustainability is important to their company’s success
Source:
Stanford Social Innovation Review
DuGut™ consist out of a team of Global Industry leaders with decades of experience and the networks that comes with it. Our founder, that has been Impact Advisor and member of the Rank Review Board and Distinguished Counsel to the President Obama Administration, assembled this Dream-Team and teamed up with Young Entrepreneurs that are specialized in communicating with our main target groups. Together we developed a Validated System that enables positive change in a fun engaging way.
Stephanus is an Actionist, as well as an Advertising and Entertainment Executive with over 30 years of experience and served as a Impact Advisor on President Obama’s Rank Review Board. Stephanus is specialized in generational behavior.
Jacob is a social entrepreneur, with a technical background, and is an Actionist who represents our main target group. Jacob is determined to leave a positive impact on society through his work.
Thierry is an entrepreneur with a background in auditing, strategic planning, business modelling, accounting and operations and was former CFO of Merkle Netherlands and CFO a.i. Brand Loyalty International.
LOS ANGELES, PORTO, AMSTERDAM
Business: BUSINESS @DUGUT.APP
